At SHINE Marketing & Communications, we pride ourselves on delivering exceptional media relations services with an added edge. As a former Emmy-Award Winning TV journalist and videographer, Owner Megan Peterson brings invaluable insights from the other side of the industry.
From crafting compelling media pitches to providing media relations trainings, we offer a comprehensive range of services aimed at promoting and sharing your good news far and wide! With SHINE, you’ll receive unwavering support every step of the way.
Discover a selection of the numerous local and national media stories SHINE has collaborated on with schools below!
Pioneer Press, St. Paul – Front Page – St. Croix Catholic School Gets $2.6 Million Gift. Read the story here.
WCCO, Minneapolis – WWII Veteran Brothers Leave St. Croix Catholic School $2.6 Million in Tuition Assistance. Watch the story here.
Rochester Post Bulletin, Rochester – Rochester Catholic Schools Sees 50% Increase Among New Enrollment Applications. Read the story here.
KTTC, Rochester – Rochester Catholic School Sees 134% Increase in New Student Applications – Watch the story here.
Rochester Post Bulletin, Rochester – Rochester Catholic Schools Raises $140,000 on Day of Giving. Read the story here.
KIMT, Rochester – Lourdes Basketball Alum Alyssa Ustby Hosts Youth Basketball Camp. Watch the story here.
KARE 11, Minneapolis – Peace of Mind Initiative Provides Mental Health Support in Catholic Schools. Watch the story here.
98.1 Country, St. Cloud – Right before Christmas, a local family was reunited with their missing dog in what is being called a “Christmas Miracle.” Watch the story here.
FOX 9, Minneapolis – A 2-year-old Yorkie mix was back with his family in time for Christmas after they spent seven days searching for the lost dog near St. Cloud. Watch the story here.
Nightly News with Lester Holt: Kids Edition – Notre Dame Academy’s groundhog GOES NATIONAL! Check out the heartwarming moments captured between a student and groundhog during class here! (Scroll to 14:33).
Good Morning America – Kindergarten teacher gets married at school where she teaches. Watch the story here.
ABC News – Kindergarten teacher gets married in front of her students. Watch the story here.
People – Kindergarten Teacher Throws Surprise Wedding at Her School So Students Can Attend the Ceremony. Read the story here.
New York Post – Teacher cheered on by own students after getting married in school. Watch the story here.
FOX 9, Minneapolis – St. John the Baptist, Vermillion students donate 236 pounds of cereal and +200 socks as part of their Sock it to Hunger initiative.
KIMT, Mason City – Rochester Catholic School Students Helping Those in Need One Bag of Groceries at a Time – Watch the story here.
KAAL, Rochester – Students Hand Deliver Holiday Meals. Watch the story here.
Sean Slaikeu2023-08-01Shine Marketing and Communications has worked with me on many aspects of my school marketing plans. We have worked with Megan on assessment of our marketing plan, evaluations of our social media platforms, we have created videos for marketing our school, and she has trained my staff in various social media marketing strategies and design methods. The money spent on this will pay dividends for years to come. Through all of this it was a lot of fun as well, Megan makes learning easy and creates products that make a lasting impact on clients, families, students, and more. Saint Rose of Lima Catholic School and this principal are happy to work with Megan and Shine Marketing!!
Joann Meyer2023-07-26SHINE Marketing has been a great asset to our business. We've seen an increase in school inquiries and Megan has been kind enough to teach us a few tricks along the way! We appreciate her knowledge of the current trends and dedicated follow-through on all of her work. Thank you SHINE!
Rachel Johnson2023-07-24SHINE has been an outstanding resource for our organization! Positive, informative, encouraging, and effective!
mary davini2023-07-22SHINE Marketing & Communications does OUTSTANDING work. Megan is warm, engaged, dedicated, organized, brilliant, and professional. I work for a local school and came into my marketing position there with little experience. We were lucky enough to get a Marketing audit done by SHINE and the things I learned in just that small amount of time were incredible. She had carefully and thoughtfully planned ways to boost our school's awareness, guide us to a wonderful brand standard, and set us on a path to success. I have also been blessed to attend multiple training sessions led by her via webinars and in person and I am always impressed and blown away by her knowledge and creativity. She knows how to make your brand stand out and get noticed in the best way. She has taught me SO MUCH and I honestly think of her as a role model for marketing standards. Thanks in large part to all of SHINE's guidance and the tools Megan has given us as well as taught me, our enrollment for next year has increased significantly! I would recommend SHINE Marketing & Communications to ANYONE!
Claire Shea2023-04-11I have worked with Megan as a School Marketing and Communications Director, and now as the Founder of SHINE. Her work is truly exceptional. She employs data-driven strategies in conjunction with her masterful knowledge of social media algorithms, marketing trends, and insane talent in design/visual media. At a university level, public and private schools have invested in marketing and media for years; nevertheless, K-12 schools have lagged in their funding and direct approach. SHINE Marketing is the answer to K-12 school's dreams. She knows the market, she understands the science, and she's got the wisdom to navigate both with incredible kindness, ease, and leadership.
Annemarie Vega2023-03-08Megan is phenomenal to work with! I have benefitted from her expertise through collaboration with two different organizations and cannot recommend her enough. When you work with Megan, your goals become her goals. She is dedicated and hard working. She is creative and innovative. Working with Megan makes you and your school better!
Jessica Trygstad2023-03-04SHINE Marketing and Communications is my go-to creative agency. I’ve been fortunate to work with SHINE on videos, social media and PR. From vision to execution, Megan produces excellent work that I’m always thrilled to showcase. Megan’s industry expertise and creativity are unmatched — I can count on Megan to stay on top of trends and best practices. Megan takes the time to understand clients’ needs and then brings projects to life. She is communicative, astute and cares about every detail. Megan’s professionalism, high standards AND passion to deliver the best set her apart. She is a true partner and a gem!
Kathryn Bestor2023-02-27SHINE Marketing & Communications is the best in the business. Megan pays incredible attention to detail, is extremely organized, friendly, and helpful. She is truly passionate about marketing and communications and her passion is contagious. Megan's excellent work ethic and energetic personality make working with her rewarding and fun! Her professional support, guidance and expertise are unmatched. Simply put, SHINE is AMAZING!
Paul Dieltz2023-02-27SHINE marketing is awesome. SHINE reached out to our school about a video we had posted on social media. Megan offered to help us advertise this video even more. She helped us get on the local news and on a popular educator website. This really spread the word for us. When she sent me some ideas for advertising this on our social media they were much better than what we usually do with our social media. I would definitely ask for her help getting on local media and with social media in the future.
Monica Steinmetz2023-02-25Absolutely the best marketing and communications partner! SHINE has collaborated with our school in enrollment and development, providing us with strategies to grow our schools and thrive in the community! Megan understands our mission; she creates with our vision and targeted audiences at the forefront of her ad designs. She offers strategic planning, recommendations with best practice, and customer follow-up. On top of SHINE's excellence, she is an amazing communicator, prompt in production, and fun to work with! Go SHINE!