At SHINE Marketing & Communications, we pride ourselves on delivering exceptional media relations services with an added edge. As a former Emmy-Award Winning TV journalist and videographer, Owner Megan Peterson brings invaluable insights from the other side of the industry.
From crafting compelling media pitches to providing media relations trainings, we offer a comprehensive range of services aimed at promoting and sharing your good news far and wide! With SHINE, you’ll receive unwavering support every step of the way.
Discover a selection of the numerous local and national media stories SHINE has collaborated on with schools and organizations below!

Pioneer Press, St. Paul – Front Page – St. Croix Catholic School Gets $2.6 Million Gift. Read the story here.
WCCO, Minneapolis – WWII Veteran Brothers Leave St. Croix Catholic School $2.6 Million in Tuition Assistance. Watch the story here.

Rochester Post Bulletin, Rochester – Rochester Catholic Schools Sees 50% Increase Among New Enrollment Applications. Read the story here.

KTTC, Rochester – Rochester Catholic School Sees 134% Increase in New Student Applications – Watch the story here.

Rochester Post Bulletin, Rochester – Rochester Catholic Schools Raises $140,000 on Day of Giving. Read the story here.

KIMT, Rochester – Lourdes Basketball Alum Alyssa Ustby Hosts Youth Basketball Camp. Watch the story here.
KARE 11, Minneapolis – Peace of Mind Initiative Provides Mental Health Support in Catholic Schools. Watch the story here.

98.1 Country, St. Cloud – Right before Christmas, a local family was reunited with their missing dog in what is being called a “Christmas Miracle.” Watch the story here.

FOX 9, Minneapolis – A 2-year-old Yorkie mix was back with his family in time for Christmas after they spent seven days searching for the lost dog near St. Cloud. Watch the story here.

Nightly News with Lester Holt: Kids Edition – Notre Dame Academy’s groundhog GOES NATIONAL! Check out the heartwarming moments captured between a student and groundhog during class here! (Scroll to 14:33).

Good Morning America – Kindergarten teacher gets married at school where she teaches. Watch the story here.

ABC News – Kindergarten teacher gets married in front of her students. Watch the story here.

People – Kindergarten Teacher Throws Surprise Wedding at Her School So Students Can Attend the Ceremony. Read the story here.

New York Post – Teacher cheered on by own students after getting married in school. Watch the story here.

FOX 9, Minneapolis – St. John the Baptist, Vermillion students donate 236 pounds of cereal and +200 socks as part of their Sock it to Hunger initiative.

KIMT, Mason City – Rochester Catholic School Students Helping Those in Need One Bag of Groceries at a Time – Watch the story here.

KAAL, Rochester – Students Hand Deliver Holiday Meals. Watch the story here.
At a university level, public and private schools have invested in marketing and media for years; nevertheless, K-12 schools have lagged in their funding and direct approach. SHINE Marketing is the answer to K-12 school's dreams. She knows the market, she understands the science, and she's got the wisdom to navigate both with incredible kindness, ease, and leadership.
Megan’s industry expertise and creativity are unmatched — I can count on Megan to stay on top of trends and best practices. Megan takes the time to understand clients’ needs and then brings projects to life. She is communicative, astute and cares about every detail. Megan’s professionalism, high standards AND passion to deliver the best set her apart. She is a true partner and a gem!